DeSoc (Decentralized Socials)

The mass adoption opportunities for DeSoc are immense as users increasingly demand alternatives to traditional, centralized social media, which often raise concerns over privacy and data control. In DeSoc, users truly own and manage their data, determining who can access it while engaging in decentralized communities. This aligns with Greenfield's vision of empowering a new data economy, where content creators and users benefit from a fairer and more rewarding ecosystem.

A comprehensive DeSoC ecosystem should encompass not only core infrastructures like feeds, credentials, and messaging but also foster the development of innovative and decentralized social media dApps. These dApps will empower users with true data ownership and privacy, while offering new, equitable platforms for content creators and communities to interact in a decentralized environment. This holistic approach ensures a robust and dynamic decentralized social media landscape.

Currently, DeSoc faces traditional hindrances on the way to mass adoption:

• Centralization Risks: Traditional platforms are controlled by a few entities, limiting user autonomy.

• Data Ownership & Privacy: Users lack control over their data, which is often exploited without consent.

• Scalability: Decentralized social platforms struggle with scalability and performance issues.

• Incentive Alignment: Difficulty in aligning incentives between content creators, influencers, and users.

Binomial helps to solve those problems:

• Decentralized Security By restaking, Binomial ensures decentralized validation of social interactions, reducing reliance on central control.

• Data Ownership: Supports Greenfield’s vision by securing user-controlled data, enhancing privacy.

• Scalability: Facilitates efficient, high-throughput social interactions by decentralizing network resources.

• Incentives: Aligns incentives through restaking rewards for validators supporting DeSoc platforms, fostering greater community engagement.